AMUL-THE TASTE OF INDIA
The Birth of Amul
- It all began when milk became a symbol of protest
- Founded in 1946 to stop the exploitation by middlemen
- Inspired by the freedom movement
In 1946, the farmers of this area went on a milk strike refusing to be cowed down by the cartel. Under the inspiration of Sardar Patel, and the guidance of leaders like Morarji Desai and Tribhuvandas Patel, they formed their own cooperative in 1946.
This co-operative, the Kaira District Co-operative Milk Producers Union Ltd. began with just two village dairy co-operative societies and 247 litres of milk and is today better known as Amul Dairy. Amul grew from strength to strength thanks to the inspired leadership of Tribhuvandas Patel, the founder Chairman and the committed professionalism of Dr Verghese Kurien,who was entrusted the task of running the dairy from 1950.
The then Prime Minister of India, Lal Bahadur Shastri decided that the same approach should become the basis of a National Dairy Development policy. He understood that the success of Amul could be attributed to four important factors. The farmers owned the dairy, their elected representatives managed the village societies and the district union, they employed professionals to operate the dairy and manage its business. Most importantly, the co-operatives were sensitive to the needs of farmers and responsive to their demands.
At his instance in 1965 the National Dairy Development Board was set up with the basic objective of replicating the Amul model. Dr. Kurien was chosen to head the institution as its Chairman and asked to replicate this model throughout the country.
GCMMF
Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing organisation with annual turnover (2012-13) US$ 2.54 billion. Its daily milk procurement is approx 13 million lit per day from 16914 village milk cooperative societies, 17 member unions covering 24 districts, and 3.18 million milk producer members.
It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL', which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Its success has not only been emulated in India but serves as a model for rest of the World. It is exclusive marketing organisation of 'Amul' and 'Sagar' branded products. It operates through 48 Sales Offices and has a dealer network of 5000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc
GCMMF is India's largest exporter of Dairy Products. It has been accorded a "Trading House" status. Many of our products are available in USA, Gulf Countries, Singapore, The Philippines, Japan, China and Australia. GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 13 years. For the year 2009-10, GCMMF has been awarded "Golden Trophy" for its outstanding export performance and contribution in dairy products sector by APEDA.
For its consistent adherence to quality, customer focus and dependability, GCMMF has received numerous awards and accolades over the years. It received the Rajiv Gandhi National Quality Award in1999 in Best of All Category. In 2002 GCMMF bagged India's Most Respected Company Award instituted by Business World. In 2003, it was awarded the The IMC Ramkrishna Bajaj National Quality Award - 2003 for adopting noteworthy quality management practices for logistics and procurement. GCMMF is the first and only Indian organisation to win topmost International Dairy Federation Marketing Award for probiotic ice cream launch in 2007.
The Amul brand is not only a product, but also a movement. It is in one way, the representation of the economic freedom of farmers. It has given farmers the courage to dream. To hope. To live.
GCMMF - An Overview
| Year of Establishment | 1973 |
| Members | 17 District Cooperative Milk Producers' Unions (16 Members & 1 Nominal Members) |
| No. of Producer Members | 3.18 Million |
| No. of Village Societies | 16,914 |
| Total Milk handling capacity per day | 16.8 Million litres per day |
| Milk Collection (Total - 2012-13) | 4.66 billion litres |
| Milk collection (Daily Average 2012-13) | 12.7 million litres |
| Cattlefeed manufacturing Capacity | 5890 Mts. per day |
| Sales Turnover -(2012-13) | Rs. 13735 Crores (US $ 2.54 Billion) |
1. Kaira District Cooperative Milk Producers' Union Ltd., Anand
2. Mehsana District Cooperative Milk Producers' Union Ltd, Mehsana
3. Sabarkantha District Cooperative Milk Producers' Union Ltd., Himatnagar
4. Banaskantha District Cooperative Milk Producers' Union Ltd., Palanpur
5. Surat District Cooperative Milk Producers' Union Ltd., Surat
6. Baroda District Cooperative Milk Producers' Union Ltd., Vadodara
7. Panchmahal District Cooperative Milk Producers' Union Ltd., Godhra
8. Valsad District Cooperative Milk Producers' Union Ltd., Valsad
9. Bharuch District Cooperative Milk Producers' Union Ltd., Bharuch
10. Ahmedabad District Cooperative Milk Producers' Union Ltd., Ahmedabad
11. Rajkot District Cooperative Milk Producers' Union Ltd., Rajkot
12. Gandhinagar District Cooperative Milk Producers' Union Ltd., Gandhinagar
13. Surendranagar District Cooperative Milk Producers' Union Ltd., Surendranagar
14. Amreli District Cooperative Milk Producers Union Ltd., Amreli
15. Bhavnagar District Cooperative Milk Producers Union Ltd., Bhavnagar
16. Kutch District Cooperative Milk Producers' Union Ltd., Anjar
| Sales Turnover | Rs (million) | US $ (in million) |
|---|---|---|
| 1994-95 | 11140 | 355 |
| 1995-96 | 13790 | 400 |
| 1996-97 | 15540 | 450 |
| 1997-98 | 18840 | 455 |
| 1998-99 | 22192 | 493 |
| 1999-00 | 22185 | 493 |
| 2000-01 | 22588 | 500 |
| 2001-02 | 23365 | 500 |
| 2002-03 | 27457 | 575 |
| 2003-04 | 28941 | 616 |
| 2004-05 | 29225 | 672 |
| 2005-06 | 37736 | 850 |
| 2006-07 | 42778 | 1050 |
| 2007-08 | 52554 | 1325 |
| 2008-09 | 67113 | 1504 |
| 2009-10 | 80053 | 1700 |
| 2010-11 | 97742 | 2172 |
| 2011-12 | 116680 | 2500 |
| 2012-13 | 137350 | 2540 |
| Breadspreads | Amul Butter, Amul Lite, Delicious Table Margarine |
| Cheese Range | Amul Pasteurized Processed Cheddar Cheese, Amul Processed Cheese Spread, Amul Pizza (Mozarella) Cheese,Amul Emmental Cheese, Amul Gouda Cheese, Amul Malai Paneer (cottage cheese), Utterly Delicious Pizza |
| Fresh Milk | Amul Gold Full Cream Milk 6% fat, Amul Shakti Standardised Milk 4.5% Fat, Amul Taaza Toned Milk 3% fat,Amul Slim & Trim, Amul Cow Milk |
| UHT Milk Range | Amul Gold 4.5% fat Milk, Amul Shakti 3% fat Milk, Amul Taaza 1.5% fat Milk, Amul Lite Slim-n-Trim Milk, Amul Fresh Cream |
| Milk Powders | Amul Full Cream Milk Powder, Amulya Dairy Whitener, Sagar Skimmed Milk Powder, Amulspray Infant Milk Food, Sagar Tea and Coffee Whitener |
| Milk Drink | Amul Kool Flavoured Milk, Amul Kool Cafe, Amul Kool Koko,Amul Kool Millk Shaake, Amul Kool Chocolate Milk,Nutramul Energy Drink |
| Health Drink | Stamina Instant Energy Drink |
| Brown Beverage | Nutramul Malted Milk Food |
| Curd Products | Amul Masti Dahi (fresh curd), Amul Masti Spiced Butter Milk,Amul Lassee, Amul Flaavyo Yoghurt |
| Pure Ghee | Amul Pure Ghee, Sagar Pure Ghee |
| Sweetened Condensed Milk | Amul Mithaimate |
| Mithaee Range (Ethnic Sweets) | Amul Shrikhand, Amul Mithaee Gulabjamuns, Amul Basundi,Avsar Ladoos |
| Ice-cream | Sundae Range, probiotic,,sugarfree and probiotic |
| Chocolate & Confectionery | Amul Milk Chocolate, Amul Fruit & Nut Chocolate, Amul Chocozoo, Amul Bindass, Amul Fundoo |
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